LANIC Sponsorship & Giving Opportunities
LANIC's strong brand and solid reputation in the field present potential sponsors with a number of attractive benefits, including:
- Ability to reach a large, loyal user base: LANIC currently averages around 200,000 monthly unique users. User survey results suggest that over 80% of these are repeat users, with more than one out of every four users reporting that they consult the site daily. LANIC averages over 5.4 million hits per month.
- Access to a demographic with proven purchasing power: The average household income reported by respondents of a Spring 2001 survey of LANIC users was $74,238. Over 80% of survey respondents had made online purchases in the past.
- High profile: LANIC consistently places high in search engine results, often among the top five or ten results for searches on Latin American topics. Over 87,000 Web sites contain links to LANIC pages.
- Access to one of the fastest growing Internet markets in the world: Jupiter Communications predicts that there will be 66.7 million Latin Americans online in 2005, a 33% cumulative annual growth rate from the 16 million online in 2000, making Latin America one of the world's fastest growing Internet markets.
LANIC provides a variety of alternatives for sponsors to reach their target audience through our Web site.
Run of Site sponsorship
As a LANIC site sponsor, your sponsorship logo or banner, with a link back to your Web site, will appear on all 126 of the Country and Subject Directory pages, as well as specialized pages such as the "LANIC Newsroom," and the "Electoral Observatory." Your linked logo will also appear on our "Current Sponsors" page, which can be reached via a text link on the LANIC Home Page.
Targeted sponsorship
The LANIC directory's breakdown by subject and country allows sponsors to pinpoint specific subsections of the LANIC community for highly targeted campaigns. Current sponsorship package opportunities exist for the following sets of pages (pageviews are per year):
- Economy: 37,015
pageviews
- Business,
- E-commerce,
- Economy,
- Finance,
- Management,
- and Trade
- Education: 36,507 pageviews
- Distance Education,
- Higher Education,
- Language Programs,
- and Primary & Secondary Education
- Humanities:
118,408 pageviews
- Art,
- History,
- Languages,
- Literature,
- Museums,
- Music,
- Performing Arts,
- and Philosophy
- Libraries &
Reference: 207,979 pageviews
- Archives,
- Libraries,
- Maps,
- Museums,
- Publishers & Bookdealers,
- Reference,
- and Statistics
- Media & Communication:
657,038 pageviews
- Academic Journals,
- Cinema & Video,
- Communication,
- Journalism,
- Magazines,
- Newspapers
- Publishers & Bookdealers,
- Radio,
- and Television
- Recreation:
143,459 pageviews
- Food,
- Sports,
- and Travel
- Social Sciences:
71,563 pageviews
- Anthropology,
- Economy,
- Government & Political Science,
- History,
- Sociology,
- Statistics,
- Women & Gender Studies
- Sustainable
Development: 42,868 pageviews
- Agriculture,
- Development,
- and Environment
