LANIC Sponsorship & Giving Opportunities
LANIC's strong brand and solid reputation in the field present potential sponsors with a number of attractive benefits, including:
- Ability to reach a large, loyal user base: LANIC currently averages around 200,000 monthly unique users. User survey results suggest that over 80% of these are repeat users, with more than one out of every four users reporting that they consult the site daily. LANIC averages over 5.4 million hits per month.
- Access to a demographic with proven purchasing power: The average household income reported by respondents of a Spring 2001 survey of LANIC users was $74,238. Over 80% of survey respondents had made online purchases in the past.
- High profile: LANIC consistently places high in search engine results, often among the top five or ten results for searches on Latin American topics. Over 87,000 Web sites contain links to LANIC pages.
- Access to one of the fastest growing Internet markets in the world: Jupiter Communications predicts that there will be 66.7 million Latin Americans online in 2005, a 33% cumulative annual growth rate from the 16 million online in 2000, making Latin America one of the world's fastest growing Internet markets.
LANIC provides a variety of alternatives for sponsors to reach their target audience through our Web site.
Run of Site sponsorship
As a LANIC site sponsor, your sponsorship logo or banner, with a hyperlink back to your Web site, will appear on the hundreds of pages of the Country and Subject Directories as well as specialized pages such as "What's New," "LANIC Newsroom," and "Electoral Observatory." Your linked logo will also appear on our "Current Sponsors" page, which can be reached via a text link on the LANIC Home Page. Average monthly pageviews for these pages are over 804,000.
Latin American Periodicals Tables of Contents (LAPTOC)
Pulling together the collecting power of forty-seven participating libraries and five Latin American partners, LAPTOC offers a searchable index of over 800 journals published in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, and Venezuela for interlibrary loan of articles. A second component of the site contains a Presidential Messages database of digital images of presidential speeches since the early 19th century from Mexico and Argentina. Your sponsorship logo will appear on run of project site pages.
Targeted sponsorship
The LANIC directory's breakdown by subject and country allows sponsors to pinpoint specific subsections of the LANIC community for highly targeted campaigns. Current sponsorship package opportunities exist for the following sets of pages (pageviews are per year):
- Economy: 107,030
pageviews
- Business,
- E-commerce,
- Economy,
- Finance,
- Management,
- and Trade
- Education: 103,600
pageviews
- Distance Education,
- Higher Education,
- Language Programs,
- and Primary & Secondary Education
- Humanities:
457,612 pageviews
- Art,
- History,
- Languages,
- Literature,
- Museums,
- Music,
- Performing Arts,
- and Philosophy
- Libraries &
Reference: 313,240 pageviews
- Libraries & Archives,
- Maps,
- Museums,
- Publishers & Bookdealers,
- Reference,
- and Statistics
- Media & Communication:
883,356 pageviews
- Cinema & Video,
- Communication,
- Journalism,
- Magazines & Journals,
- Newspapers
- Publishers & Bookdealers,
- Radio,
- and Television
- Recreation:
478,186 pageviews
- Food,
- Sports,
- and Travel
- Social Sciences:
220,856 pageviews
- Anthropology,
- Economy,
- Government & Political Science,
- History,
- Sociology,
- Statistics,
- Women,
- and Gender & Sexuality
- Sustainable
Development: 48,338 pageviews
- Agriculture,
- Development,
- and Environment