Information: http://www.mediainfo.com/
Contact: michaelt@mediainfo.com
November 2, 1997
Opening Reception - 6:00 - 9:00 p.m.
November 3, 1997
Welcome and Conference Overview
Colin Phillips, Marsha Stoltman, Fernando Lenero
The Global Perspective of the World Wide Web
The World Wide Web has made publishers global. However, each region of
the globe has its own unique characteristics with regard to online
publishing, commerce, communication and marketing and promotion.
Experts from around the world will share their views perspectives of
their own corner of the world.
Latin America
United States
Europe
Asia
Demographics of the Net Worldwide and in Latin America
The number of users on the Internet is growing quintessentially every
day. What are the real numbers and the profiles of the users today and
by the turn of the century. This presentation will focus on worldwide
demographics and those of Latin America.
Results of Ninth Annual Interactive Newspaper Study
Editor & Publisher continues to monitor the activities of newspapers in
new media. The statistics continue to grow and develop. We will also
share some insight into the world of magazines, television and radio and
make some interesting comparisons.
Technology Overview
A discussion of HTML, and Java development plus other significant
technologies such as ActiveX, XML, CSS, JSS and CGI. Also includes ways
you can integrate plug-in technologies such as ShockWave and RealAudio
to enhance your site’s content.
Journalistic Ethics on the Web
The Web has broken down the traditional roles between reporters and
readers as well as redefined the traditional media organization. How
can we ensure that journalistic ethics remain intact, regardless of
whether news is published in print or online?
Tuesday, November 4, 1997
The Mediamorphosis - A Keynote Address
A true pioneer in new media has authored a most interesting book
entitled Mediamorphosis: Understanding New Media. His insightful views
of the technologies and trends which have led up to today’s interactive
industries will be chronicled along with a glimpse into the future.
Content Case Studies:
Creating Compelling Content Online
What are the ways journalists can take advantage of the Web to engage
their readers? Hear how you can create an online news production
process that makes the most of the medium and results in original
content that keeps readers coming back for more.
Niche Publishing
Publishers are carving out their niches in the very competitive global
marketplace. Traditional media such as newspapers, radio stations and
local television stations have always had ownership of their community’s
special events, local monuments and heroes, breaking news. Learn how
specially selected niches become of interest to the global market.
Local Community Guides
They are everywhere. Sidewalk, Digital Cities, CitySearch, Yahoo,
DiveIn and City Guides. Whether offered by international companies or
the media provider next door, there’s a real threat to your market share
and advertising dollars. Listen to some specific examples of what the
market already has to offer and find out whether you should compete,
partner or both.
Push vs. Pull
Will online users ultimately choose push technology because it brings
them immediate and profiled information? Or does push provide too much
information and force the user to view too many ads? Is pull better so
that the user is the one in control? Or is there just too much on the
Net to spend time with pull? It’s probably an interesting combination
of both for the average user. Listen in to an expert.
Graphic Design
How can you create first-rate Web pages that are both compelling to look
at and easy-to-read? We’ll show you what’s right and what’s wrong with
some of today’s Web pages and discuss creative ways you can develop - or
improve upon - your site’s design so that it’s easy to maintain and even
easier for your users to navigate.
Electronic Entertainment
Studies have shown that the Internet is cutting into the amount of time
people spend with other mediums, particularly television. While email,
chat, research, and serious news content account for a large portion of
the time on the Net, users are clearly there to be entertained. Here
about some of the most interesting examples of comics, games, movies
and music.
Virtual Libraries
New media brings new opportunities for archiving information. See what
this means for your media companies traditional reprint business and how
many publishers are now digitizing their collections and turning news
from the past into profits for the future.
Breakout Sessions
Advertising and Marketing Case Studies:
Promotion Techniques
How much promotion should you provide within a print product? How do
you best utilize your core product to drive eyeballs to your sight but
not away from your publication?
Banner Advertising
They come in all sizes and shapes and with varying price tags.
Advertiser-supported Web sites seem to be the revenue model. Who sells
them, how are impressions calculated, and what return is an advertiser
really getting?
Classified Advertising
Classified ads on the Web just seem to make sense. Both the buyer and
the sellers markets increase dramatically, it’s inexpensive and
convenient. What are the threats to the print classifed product and
what are the benefits to the online product.
Ad Auctions
Not your typical auction, Web advertising impressions have gone on the
block. Web media brokerage companies are assembling buyers and
sellers. Will auctioning of Web media develop into a valuable service?
Leveraging your Email Database
Major Web site publishers are making plans to sell their strongest
assets - their users’ names, email addresses and home addresses. While
this is potentially a lucrative revenue source, it raises privacy issues
and has the potential of creating cyber junk mail unwanted by many.
Procedures and guidelines are being established and the process has
begun.
Wednesday, November 5, 1997
Keynote Speaker - Convergence of Media
The lines between traditional media are starting to blur. Convergence
is upon us. It is becoming increasingly difficult to distinguish what
is a newspaper, a television or radio station, magazine or online news
operation. A case study of how traditional territories are being
threatened and at the same time enhanced will provide insight into the
future of this medium.
Measuring the Audience
Hits, impressions, visits, page-views - how can Web publishers put
together statistics that are meaningful and valuable to advertisers?
And how do advertisers know they are receiving a solid rate of return
for their investments? Great strides are being made in this area as the
advertiser model becomes the revenue model of choice.
Electronic Transactions
Security on the Web is improving at the same time user’s fears are
abating. Online commerce is increasing as consumers and businesses
alike demand electronic transactions. How does it all work and how
important is it to your business?
Publishing Intranets
A little-known word not long ago, Intranets are popping up in
corporations, media companies, entertainment guides and communities.
What are they and what can they do to help you better run your business
both internally and as external product development tools?
Media 2010
How will media evolve into the next century and beyond? Predictions,
trends and expectations are all a part of this futuristic look.
Speakers: TBA (http://www.mediainfo.com)